Why indoor coverage matters — 80% of traffic is indoors

The Indoor Traffic Reality

Approximately eighty percent of all mobile data traffic originates or terminates inside buildings. Users spend most of their time indoors — in offices, shopping malls, airports, hospitals, and residences — generating enormous demand for reliable wireless connectivity. Despite this reality, macro cell sites designed for outdoor coverage often fail to deliver adequate indoor signal quality. Building walls, floors, and energy-efficient glass create significant signal attenuation that degrades throughput, increases latency, and causes dropped connections for users inside structures.